TITLE

How To Lure Aunt Jane Back to the Stock Market

AUTHOR(S)
Merahn, Roger
PUB. DATE
April 1985
SOURCE
FE: The Magazine for Financial Executives;Apr1985, Vol. 1 Issue 4, p50
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on some practical approaches for investor relations practitioner to bring back Aunt Jane, the mythical name for the entire universe of individual shareholders. Companies should consider going public with their dividend reinvestment plans. Corporations should talk directly to the brokers and should hold more shareholder meetings. Not only the once-a-year brief annual meeting in but rather shareholder meetings in cities that are near plant locations and where there are large clusters of interested stockholders. Corporations should beef up their dividend reinvestment programs as well as the voluntary cash payments they allow. Corporations should speak to employee groups in their own companies about employee stock ownership payroll deduction plans.
ACCESSION #
15095726

 

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