Young, Lewis H.
April 1985
FE: The Magazine for Financial Executives;Apr1985, Vol. 1 Issue 4, p28
Trade Publication
The article focuses on the change in executives' perceptions of the ignorance of business displayed by many reporters. Reporting business has become one of the most desirable areas of journalism, and some of the brightest and most energetic journalists seek it. The big stories over the past ten years have been business and economic ones. Many publications have on-the job training that teaches reporters how to read operating statements, balance sheets, and 10-K statements, and how to access and use financial data bases. If executives have a distorted view of journalists and journalism those days, one of the most serious shortcomings is their lack of knowledge of how the media operates.


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