TITLE

IT'S ALL IN THE WRAPPING

AUTHOR(S)
Curtis
PUB. DATE
September 1985
SOURCE
FE: The Magazine for Financial Executives;Sep1985, Vol. 1 Issue 9, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on the functioning of service companies. It is a company which interacts with the ultimate consumer. It is this relationship to the customer which is the key, and not the nature of the "product" supplied. What is important is that all of these companies deliver products wrapped in services. The harsh truth is that service company products can be easily matched by a competitor. Because service companies focus on their products as a basis of competition, they often budget large amounts for developing those products.
ACCESSION #
15090486

 

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