TITLE

Taking CRM to a Higher Level

AUTHOR(S)
Labbi, Abderrahim; Lindfors, Kirsti; Iverson, Brad
PUB. DATE
September 2004
SOURCE
Hospitality Upgrade;Fall2004, p118
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers information on customer equity and lifetime management (CELM). Shortcomings of customer loyalty programs; Ways for hospitality companies to move beyond the one size fits all approach to loyalty tiers; Benefits of applying CELM.
ACCESSION #
15088404

 

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