OUTSOURCING VS. IN-HOUSE: A Hotel's Revenue Management Program--Keep It In-House

Cohen, Michael
September 2004
Hospitality Upgrade;Fall2004, p25
Trade Publication
Explores the importance of having an in-house revenue management (RM) program for hotels in the United States. Components of RM; Elements of RM strategy; Role of a hotel's revenue manager; Limitations of outsourcing.


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