TITLE

Hallmark Better Watch Out

AUTHOR(S)
Wickham, Rhonda
PUB. DATE
November 2004
SOURCE
Wireless Week;11/15/2004, Vol. 10 Issue 23, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses changes in the advertising strategies used in the U.S. wireless communication industry. Factors behind the trend of producing emotionally-based advertisements; Features of several commercials from various wireless communication providers, including AT&T Corp.; Views on the emotional aspect of wireless devices and service.
ACCESSION #
15087234

 

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