Getting What's Expected From VOD

Sapan, Joshua
November 2004
Multichannel News;11/15/2004, Vol. 25 Issue 46, p41
Discusses the role of video-on-demand (VOD) in the cable television industry in the U.S. Background on the potential growth of VOD content among subscribers; Factor that could contribute to an effective delivery system; Efforts of cable networks for the development of television programs; Importance of innovation in making VOD a basic part of consumer viewing.


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