Luring the Elusive Tween

Littlejohn, Janice Rhoshalle
November 2004
Multichannel News;11/15/2004, Vol. 25 Issue 46, p21
Focuses on the efforts of networks for the development of television programs for tweens in the U.S. Background on the television program "Romeo!" from Nickelodeon; Information on the age bracket covered by the marketing term tweens; Lineup of shows from Disney Channel, including "Lizzie McGuire" and "Kim Possible."


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