Zucker, Nevin Set for PROMAX

Donohue, Steve
November 2004
Multichannel News;11/15/2004, Vol. 25 Issue 46, p20
Focuses on expected events at the 2005 annual conference of PROMAX and the Broadcast Design Association in the U.S. Involvement of NBC Universal president Jeff Zucker and Home Box Office executive vice president Sheila Nevins in the conference; Topics to be discussed during the conference, including video-on-demand marketing and ways of improving advertising revenue; Information on the outcome of the previous conference.


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