Donohue, Steve; Reynolds, Mike; Umstead, R. Thomas
November 2004
Multichannel News;11/15/2004, Vol. 25 Issue 46, p1
Reports on the response of cable operators to the National Football League Sunday Ticket package offered by DirecTV Inc. in the U.S., as of November 2004. Role of Comcast CEO Brian Roberts in negotiations with multisystem operators for the package; Background on an increase in the revenue of the company; Efforts of the company in marketing the package, including the offering of Internet protocol-based television features.


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