June 1996
Estudios Sobre las Culturas Contemporáneas;jun1996, Vol. 2 Issue 3, p41
Academic Journal
The article presents results of an empirical research work through the survey technique applied to Spanish youngsters between 18 and 25 years old (648 cases). A comparative study is conducted between the fashion's advertisement televised images and the reference in dressing of youth in Madrid. The text offers a cultural perspective about identity construction, the aspirations likings and values of Spanish youth, and how they are related to stereotypes and television characters.


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