TITLE

CULTURAS HÍBRIDAS Y ESTRATEGIAS COMUNICACIONALES

PUB. DATE
June 1997
SOURCE
Estudios Sobre las Culturas Contemporáneas;jun1997, Vol. 3 Issue 5, p109
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The author reviews his proposed responses to the question: how useful is the notion of hybridity as we approach the century's end amid a drastic reconfiguring of cultural boundaries and markets? In his book "Hybrid Cultures," he takes into account the attention being paid to multiculturalism in the 1990's, the process of supranational integration and hybridisation being promoted by international free trade agreements, the rethinking of modernity and postmodernity in this decade, and some debates that the book has engendered in the six years since it was published.
ACCESSION #
15078408

 

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