TITLE

Focus on...: Poppy Appeal

PUB. DATE
October 2004
SOURCE
Marketing (00253650);10/20/2004, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the Royal British Legion sets out to support ex-service men and women and their dependents. It raises about half its funds via the annual Poppy Appeal, which generated £21.7m in 2003. The first Poppy Appeal was held in 1921, inspired by the fact that poppies were the only plant that grew on the battlegrounds of Flanders.
ACCESSION #
15077955

 

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