December 1997
Estudios Sobre las Culturas Contemporáneas;dic1997, Vol. 3 Issue 6, p33
Academic Journal
This article deals with the particular features of Brazilian soap operas, the so-called "telenovelas", and their exportation to other countries. The Brazilian soap opera has particular characteristics that make it a product different from similar genres- those of other Latin American so-called "folletines" and the American soap opera. These features are important to understand because the Brazilian soap opera is an export product with widespread acceptance in countries with different cultures. The "Rede Globo de Televisao", the most widely nationally diffused and important Brazilian TV network, is the most important producer of soap operas in Brazil and accounts for almost all the soap operas exported, as the figures in this paper show.


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