HACIA UNA NUEVA CULTURA TELEVISIVA: Mirada de Mujer en la percepción de los públicos colimenses

December 2001
Estudios Sobre las Culturas Contemporáneas;dic2001, Vol. 7 Issue 14, p89
Academic Journal
The present article presents part of the results of the investigation Toward a New Televisual Culture: Analysis of the Publics of the Soap Opera Mirada de Mujer, prepared through the national network and coordinated by the Programa Culture/ in 1998. The methodological approach of this investigation on the soap opera was discussion groups. These investigative results turn upon the hypothesis that there has been emerging a new televisual culture in Mexico. What has permitted us to play with this hypothesis was a Mexican soap opera that had a great impact in our country in 1998.


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