The concept of Den'gi (Money) in the St. Petersburg population at the beginning of the 1990s

Rathmayr, Renate
June 2004
Journal for East European Management Studies;2004, Vol. 9 Issue 2, p175
Academic Journal
Social change brings about discursive change. Particularly, it causes shifts of meaning within the key concepts of social discourse. The, concept of den'gi (money) has undergone fundamental alteration in Russian language and culture since perestroika. This conceptual change will be discussed in the following article. My findings are based on a corpus of interviews recorded in St Petersburg in 1993. The concepts compared, i.e. the concept of den'gi before and after perestroika, respectively, can only be sketched out roughly here. The interviews conducted in 1993 reveal conflicting discourses on money that are rooted in Russian, Soviet-Russian — the traces of the minor role money played in the Soviet era were still present in social discourse in 1993 — and free enterprise ideologies, respectively. They also reveal that by that time a clear tendency towards a concept of money oriented by market economy had already emerged, at least among the younger urban population.


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