Home exclusives evolve at mass

November 2004
DSN Retailing Today;11/8/2004, Vol. 43 Issue 21, p28
Trade Publication
This article reports that Bed Bath & Beyond Inc. highlights exclusive products with store sign age declaring product "Exclusively Ours." Some are straight private label, but some include a designer tag. A Bed Bath & Beyond senior manager said that no matter what the label, the retailer always seeks exclusive looks. Rather, the company wants to underline its efforts to be unique. Proprietary designer relationships are something Bed Bath & Beyond explores and may develop in the future. Linens 'n Things (LNT) offers the Trading Spaces brand, recently featuring tile applicants in stores. In addition, the chain has been significantly building its LNT private label brand.


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