TITLE

HACIA UNA NUEVA CULTURA TELEVISIVA: análisis de los públicos de la telenovela Mirada de Mujer

PUB. DATE
June 1998
SOURCE
Estudios Sobre las Culturas Contemporáneas;jun1998, Vol. 4 Issue 7, p137
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The present text has the objective of presenting the network-based project of investigation that seeks to reflect on the uses and social appropriation of the soap opera (telenovela) in Mexico. It takes as its point of reference the telenovela “Mirada de Mujer,” produced by Television Azteca. It is concerned with understanding how telenovelas construct their relationship with Mexican public, what type of television culture that has been constituted through this relation; at the same time it seeks to reflect upon the regional behavior of the participating cities. This project has been constructed on the basis of the configuration of the National Network of Research of the Programa Cultura of the University of Colima. There as six participating universities: Universidad de Colima, Universidad lberoamericana (León and Tijuana campuses), Universidad Autonoma de San Luis Potosi and Universidad Intercontinental of Mexico City.
ACCESSION #
15041110

 

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