TITLE

BRAND EXPERIENCE DATA

PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p60
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides statistical data on brand experience. Experiential marketing and gender; Initiatives that have the greatest impact on consumers; Influence of experiential marketing by product category; Purchase consideration by experiential marketing.
ACCESSION #
15029499

 

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