TITLE

Measuring brand experience

AUTHOR(S)
Sefton, Tony
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p58
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Offers scientific pointers to help brand guardians measure the effectiveness of their experiences. Experience quantity score; Need to ensure brand experience has got the basic right; Need to remember that different age groups require different quantities of experience during a visit to an attraction.
ACCESSION #
15029490

 

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