Let's talk about Touareg

Gwyther, Emma
November 2004
Brand Strategy;Nov2004, Issue 187, p56
Trade Publication
Outlines how automobile firm Volkswagen AG has used brand experiences to launch its first sport utility vehicle into a cluttered market. Development of a comprehensive brand experience program called Touareg Unlimited; Benefits of brand experience programs; Creation of a range of weekend breaks varying from wildlife safaris to outdoor activity days for customers. INSETS: KEY LEARNINGS;KEY STATISTICS.


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