TITLE

Let's talk about Touareg

AUTHOR(S)
Gwyther, Emma
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p56
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Outlines how automobile firm Volkswagen AG has used brand experiences to launch its first sport utility vehicle into a cluttered market. Development of a comprehensive brand experience program called Touareg Unlimited; Benefits of brand experience programs; Creation of a range of weekend breaks varying from wildlife safaris to outdoor activity days for customers. INSETS: KEY LEARNINGS;KEY STATISTICS.
ACCESSION #
15029477

 

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