TITLE

Experiential marketing moves centre stage

PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses brand experience experts' views on the reasons why brand experiences should be a weapon in every marketer's armoury. Business benefits of brand experience; Role of brand advocates; Consumers' preference for values, ethics, morals, trading practices and employment law; Way to deal with the issue of obesity.
ACCESSION #
15029004

 

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