TITLE

All the world's a stage

AUTHOR(S)
Lewis, Elen
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on challenges in creating successful brand experiences. Need of a long-term investment; Difficulty in resolving the different aims of the brand teams and the operators; Challenge in creating content marketing.
ACCESSION #
15028926

 

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