TITLE

CORPORATE REPUTATION

PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of a research study on corporate reputation. Important factor driving company's reputation; Top three factors that customers consider before buying brand/service; Nonfinancial factors that investors consider before investing in the company; Social responsibility initiatives undertaken in the past two years.
ACCESSION #
15028814

 

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