TITLE

THE GLOBAL FAST-FOOD MARKET

AUTHOR(S)
Bremner, Caroline
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the findings of a research study on the global fast-food market. Value sales growth index; Market share; Emergence of fast casual chains; Impact of the introduction of eat-in, coffee-drinking environments to combat the rise of specialist coffee shops; Advantage of chicken-based fast food.
ACCESSION #
15028789

 

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