TITLE

NURTURING BRAND ADVOCATES

AUTHOR(S)
Wragg, Tim
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the results of the 2004 Global Brand Advocacy Survey. Top 10 ranking brands as active advocates; Classification of brand's core advocates; Definition of active advocates; Way to create advocates; Difficulty of some businesses in communicating their benefits over and above the functional benefits.
ACCESSION #
15028784

 

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