Above and beyond

Keane, Miriam Jordan; McMillan, Zitah
November 2004
Brand Strategy;Nov2004, Issue 187, p30
Trade Publication
Explains why mass and luxury brands must adapt themselves as premium brands become the norm. Volume growth from expanding luxury sector; Impact of mass democratization of luxury on brands; Fashion designers' creation of the concept of diffusion lines; Component of the supraluxury brands.


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