TITLE

Above and beyond

AUTHOR(S)
Keane, Miriam Jordan; McMillan, Zitah
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Explains why mass and luxury brands must adapt themselves as premium brands become the norm. Volume growth from expanding luxury sector; Impact of mass democratization of luxury on brands; Fashion designers' creation of the concept of diffusion lines; Component of the supraluxury brands.
ACCESSION #
15028652

 

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