TITLE

Eu.levi.com

PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that clothing firm Levi Strauss and Co.'s Europe's web site was launched in five languages. Website's part of an online marketing strategy; Importance of the engagement element of communication; European averages of online advertising effectiveness; Need to present a kind of clothing in a lifestyle environment.
ACCESSION #
15028649

 

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