November 2004
Brand Strategy;Nov2004, Issue 187, p28
Trade Publication
Reports that IBM Corp. launched On Demand, its data center management service to businesses in several markets worldwide in May 2004 using television, print, outdoor and web. Use of banners and other online advertisements and search to drive customers to the On Demand; Total number of visits made to the On Demand site; Two categories of consumers.


Related Articles

  • A point in the right direction.  // B to B;3/9/2009, Vol. 94 Issue 3, p30 

    This article presents the author's views on the need of synergy between print and web advertising. The author stresses that a print ad of a company should drive readers to the advertiser's web site and discusses the advertisement of several companies that fail to lead readers to visit web sites,...

  • A Look at M&A and Mission- Critical Environments. Funk Jr., Peter V. K.; Hughes, Larry // Mission Critical;May/Jun2011, Vol. 4 Issue 3, p20 

    In this article the author discusses aspects of mergers & acquisitions (M&A) employed by owners of various data centers in the U.S. It asserts that acquisitions in data center sector have been compelled by a need for storage, expanded data processing, and searching capabilities. It mentions...

  • Web services to the rescue. Lundquist, Eric // eWeek;11/7/2005, Vol. 22 Issue 44, p10 

    The article discusses how web services have made document processing easier. Questions such as how to build a system where one person can work on many documents or, conversely, where one document can be worked on by many people have given birth to check-in/check-out systems,...

  • Technology. Wolfe, Daniel // American Banker;5/5/2006, Vol. 171 Issue 86, p5 

    This article discusses news worthy events concerning technology. The Internet sites Livejournal and Typepad, which host about 10 million web logs, were issued a denial-of-service over simultaneous visits from multiple computers. International Business Machines Corp. has developed a radio...

  • IBM uses 3-D modeling technology.  // B to B;8/11/2003, Vol. 88 Issue 9, p10 

    International Business Machines Corp. (IBM) is using rich media and 3-D modeling technology from Viewpoint Corp. in an online campaign that launched in June 2003. The 3-D ads, which are running on Computerworld.com, Infoworld.com, eweek.com and other information technology sites, take users to a...

  • IBM 'magic box' approach strikes the right chord. Carmichael, Matt // Advertising Age;8/30/1999, Vol. 70 Issue 36, p29 

    Evaluates a Web site advertisement from IBM. Content and location of the rich-media ad; The analogy between servers and plants; Critique; Creator of the ad.

  • IBM opens a portal door to manage data. Hammond, Mark // PC Week;11/08/99, Vol. 16 Issue 45, p23 

    Reports on the plans of International Business Machines (IBM) to link its various data management components under an offering called IBM Enterprise Information Portal. Portal's feature of an assembly of API; Portal's use of existing IBM technology; Goal to help organizations manage their...

  • Big iron remains career option. Perelman, Deb // eWeek;12/10/2007, Vol. 24 Issue 38, p30 

    The article discusses the issue related to business innovation in the U.S. The author stated that Information Technology (IT) are more prominent than in legacy system which implies an integral need for upgrading and replacing. It is inferred that despite the legacy tag, International Business...

  • The elephant practises pirouettes as IBM rolls out its datacentre network. Mortleman, Jim // Computer Weekly;2/18/2014, p6 

    The article reports on the 1.2-billion-dollar spending plan announced by IBM Corp. in January 2014 to build a global cloud data center network. Topics discussed include target countries where data center facilities will be constructed, use of the infrastructure as a service (IaaS) technology of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics