TITLE

lbm.com

PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that IBM Corp. launched On Demand, its data center management service to businesses in several markets worldwide in May 2004 using television, print, outdoor and web. Use of banners and other online advertisements and search to drive customers to the On Demand; Total number of visits made to the On Demand site; Two categories of consumers.
ACCESSION #
15028645

 

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