TITLE

Volvocars.com

PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that automotive firm Volvo Cars Corp. began a type of brand campaign showing consumers mini documentaries via television, press, digital video discs and online. Investment on banner advertisement and advertorials on major portals; Importance of having a strong online program that complements mass media program; Types of online advertisement. INSET: Types of online ads.
ACCESSION #
15028641

 

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