TITLE

Potnoodle.co.uk

PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Unilever Bestfoods' Pot Noodle, an instant snack brand, put online at the center of its marketing activity creating a dedicated portal, several spin-off websites and advertising slogans in Great Britain. Incremental effect of medium on brand metrices; Total visitors in the first six months with no online advertising or other supporting activity; Use of brand tracking. INSET: Jargon buster.
ACCESSION #
15028634

 

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