November 2004
Brand Strategy;Nov2004, Issue 187, p26
Trade Publication
Reports that Unilever Bestfoods' Pot Noodle, an instant snack brand, put online at the center of its marketing activity creating a dedicated portal, several spin-off websites and advertising slogans in Great Britain. Incremental effect of medium on brand metrices; Total visitors in the first six months with no online advertising or other supporting activity; Use of brand tracking. INSET: Jargon buster.


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