TITLE

Online ads coming of age

AUTHOR(S)
Doonar, Joanna
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the evolution of online marketing with members of the branding community. Study of four companies that are developing their brands' online presence; Advantages and disadvantages of online marketing; Effectiveness of web site; Suggestion that online advertising works most effectively when the internet is integrated into the overall marketing campaign. INSET: PROS AND CONS OF ONLINE MARKETING.
ACCESSION #
15028627

 

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