Online ads coming of age

Doonar, Joanna
November 2004
Brand Strategy;Nov2004, Issue 187, p24
Trade Publication
Discusses the evolution of online marketing with members of the branding community. Study of four companies that are developing their brands' online presence; Advantages and disadvantages of online marketing; Effectiveness of web site; Suggestion that online advertising works most effectively when the internet is integrated into the overall marketing campaign. INSET: PROS AND CONS OF ONLINE MARKETING.


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