TITLE

Batchelor's full of zest for Orange

AUTHOR(S)
Lewis, Elen; Batchelor, Alex
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Profiles Alex Batchelor, vice president worldwide brand of telecommunication firm Orange. Enthusiasm for mobile telephony; Importance of diplomacy in an international marketing role; Educational and family background; Influence of Batchelor's people skills on firm's path for growth.
ACCESSION #
15028573

 

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