TITLE

Convergence of culture

AUTHOR(S)
Scase, Richard
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses how business models stifle creativity. Major problems that creative industries have had in procuring investment; Need for companies to grow and to develop as global brands for economies of scale and to leverage brands effectively; Organizational model of line management, hierarchical and top-down management; Cross-fertilization of ideas between different small business units, in the architecture and design of buildings.
ACCESSION #
15028558

 

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