Convergence of culture

Scase, Richard
November 2004
Brand Strategy;Nov2004, Issue 187, p14
Trade Publication
Discusses how business models stifle creativity. Major problems that creative industries have had in procuring investment; Need for companies to grow and to develop as global brands for economies of scale and to leverage brands effectively; Organizational model of line management, hierarchical and top-down management; Cross-fertilization of ideas between different small business units, in the architecture and design of buildings.


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