November 2004
Brand Strategy;Nov2004, Issue 187, p10
Trade Publication
Presents views of several individuals on whether Eastman Kodak Co.'s global restructuring earlier in 2004 is a viable long-term strategy. Need for Kodak to be dominant and innovative; Need to offer cheaper services for digital consumers in online and home printing and continue supporting film; Public perception about Kodak and photographic quality. INSET: KODAK'S RESPONSE.


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