TITLE

Measures that matter to customers

AUTHOR(S)
Mitchell, Alan
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Suggests that more companies use a kanban signal to drive efficiency. Need to sense trends and nuances to devise ways of capturing information from customers; Three different types of kanban-style signal which cover all the core bases of marketing; Core benefit.
ACCESSION #
15028507

 

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