TITLE

The rules of reality

AUTHOR(S)
Davidson, Andy
PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the preference of young consumers for a reality from their brands. Preference for functional benefits over image; Brands that are experimenting with reality; Need to move away from slick production towards an authenticity.
ACCESSION #
15028501

 

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