TITLE

NEWS ROUND UP

PUB. DATE
November 2004
SOURCE
Brand Strategy;Nov2004, Issue 187, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to brand management around the world as of November 2004. Anheuser-Busch Cos. Inc.'s launch of the B-to-the-E, a Budweiser beer with caffeine, guarana and ginseng across the United States; McDonald's Corp.'s global partnership with pop group Destiny's Child; Electronic Arts' development of games in China in order to cater to local Chinese video gaming tastes.
ACCESSION #
15028490

 

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