Solomon, Melissa
November 2004
Bank Technology News;Nov2004, Vol. 17 Issue 11, p47
Trade Publication
The article presents information on Avid Modjtabai, evp of Wells Fargo & Co.'s Internet Services Group. The self-proclaimed non-techie, however, can stake claim to technology innovations on par with the world's most high-tech inventions. As a pioneer of Internet banking, Wells Fargo has managed to maintain its competitive edge since first launching its on-line bank in May 1995. There was a lot of money being poured into on-line banking without much discipline, but Modjtabai made her mark by focusing Internet services on the customer. She challenged her group to study how customers behave on the Internet and what the financial impact of that behavior is.


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