TITLE

WEBSTER TRIES TO REDEFINE CRM

AUTHOR(S)
Adams, John
PUB. DATE
November 2004
SOURCE
Bank Technology News;Nov2004, Vol. 17 Issue 11, p39
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents information on various developments related to Webster Bank. Webster Bank senior vice president John Menke hopes the maturation of data management strategies and technology advancements such as the use of open systems will carve a new path to optimum customer service, sales and profitability. The bank is adopting new technology that aims to upgrade data storage capability, turning it into a tool that gives a much broader view of customers, their financial profiles and banking relationships. Webster's strategy is based on using increasingly detailed data to predict and anticipate customer behavior. It's also using real-time proactive and reactive rules-based marketing programs using transaction and demographic data.
ACCESSION #
15020796

 

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