Web Services Are Lenders' New Legacy

November 2004
Bank Technology News;Nov2004, Vol. 17 Issue 11, p1
Trade Publication
The article reports that mortgage industry changes fast, with volume going from peak to valley with each interest rate cycle, business tides that come complete with their own waves of new products, customer acquisition strategies and technology plays. Keeping old applications, systems and platforms fresh means being able to give a demanding customer base efficient and effective service as well as targeted product rollouts. For First Franklin Financial Corp., a non-prime mortgage lender that originated $20.1 billion in 2003, keeping technology up to date and accessible for the thousands of non-techies who work and do business with the lender, is being done through an integrated Web Services-driven origination network, or ION.


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