February 1991
Estudios Sobre las Culturas Contemporáneas;feb1991, Vol. 4 Issue 10, p187
Academic Journal
The analytical tools of critical research are suggested for the understanding of audience activity. This theoretical approach goes beyond immediate consumption and answer to the text, and analyses the underlying structures which provide the contexts and resources for the activities of the media users in order to find out how they organize their lives and how consumption of meaning is realized in everyday life. The author proposes the concept of discursive formations as a truly critical approach to the understanding of social life. He closely analyzes Bourdieu's interpretative theory of the popular and cultivated systems, and his reflection on the habitus. In order to discern the dynamic and dialectical relations between structural formations and audience activity, critical research intends to do empirically founded work. In this analysis, the author proposes a necessarily multidisciplinary approach that can comprehend: the main current of research, social psychology, sociolinguistics, discourse analysis and the history of culture. All these, grounded on the interplay between four key concepts: structure, culture, agent and ethnicity.


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