CALIDAD CULTURAL ¿la búsqueda de un fantasma?

February 1991
Estudios Sobre las Culturas Contemporáneas;feb1991, Vol. 4 Issue 10, p119
Academic Journal
In this theoretical reflection on the problem of cultural quality, a proposal is made for the determination of cultural quality for a given text. This is done in terms of basically three analytical dimensions, namely, the esthetic, the ethic and the ecstatic. The traditional conception of quality as an absolute standard applicable to any cultural product must be abandoned. Instead, a proposal is made for the formulation of a set of criteria which are able to measure the relativity of taste in a hierarchical society. The author emphasizes the idea that the validity of cultural quality must be based on the concrete experience of the audience, i. e. on the multiple readings of the popular text that people make. This is confirmed by studies on media reception.


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