PLUSVALIA SEMANTICA: bosquejo de una teoría pragmática de la recepción de los medios

February 1991
Estudios Sobre las Culturas Contemporáneas;feb1991, Vol. 4 Issue 10, p85
Academic Journal
Taking from critical theory the concepts or economic and repressive surplus, the term meaning surplus is presented in order to characterize reception of massive communication. This article exemplifies the impact of meaning production by different social classes, with special reference to the audience. While recent analyses of reception have emphasized the active and autonomous nature of the audience as producer of meaning, it is here argued that there are important social structures that shape reception beforehand. The social aspects of meaning can be better analyzed within a pragmatic theory of communication.


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