Pursuing next level

Callaghan, Dennis
November 2004
eWeek;11/1/2004, Vol. 21 Issue 44, p30
This article presents information on data mining technologies. Niis/Apex Group Holdings, which provides risk management and reinsurance services to health insurance and self-insured companies, is using analytics to help those businesses better manage spiraling health care costs an wellness among patients. Having a solution in place that gives everyone access to data was the first phase of expert Jody Porrazzo's project. The current phase includes adding what Porrazzo calls heavy-duty predictive analytics ,trending and time-series analysis. The system can analyze patient medical records and spot risk factors for chronic heart failure, such as smoking, obesity or high blood pressure, said Porrazzo. B2B analytics was a key part of the recent outsourcing deal IBM announced with Dun & Bradstreet Corp last month. D&B, of Short Hills, New Jersey is outsourcing its customer service, data acquisition, and delivery and financial processes to IBM, of Armonk, N.Y. The deal calls for IBM to apply real-time analytics to the more than 100,000 D&B client relationships in a bid to improve client service and reduce costs.


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