TITLE

Mishkin Targeting Residential Carpet Business

PUB. DATE
November 2004
SOURCE
Home Textiles Today;11/8/2004, Vol. 26 Issue 11, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that the company previously known as Steven C. Fine Floor Coverings will be launched with a new image as J. Mish Inc., catering to the residential carpet business. Rebranding efforts include a new logo and look which J. Mish has partnered with the Branding Firm, a marketing communications and brand strategy firm in Atlanta, to create. The company will continue to focus on natural seagrasses, wools and high-end branded nylons. Top selling Steven C. products will continue to be available with J. Mish, as well as several new collections that will be introduced.
ACCESSION #
15006323

 

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