TITLE

BBB Move Into Luxury Crystal Clear

AUTHOR(S)
Hogsett, Don
PUB. DATE
November 2004
SOURCE
Home Textiles Today;11/8/2004, Vol. 26 Issue 11, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that expanding its New York City presence--and at the same time extending its product reach further into luxury goods and department store territory--Bed Bath & Beyond Inc. has opened a third Manhattan superstore, this time in the densely populated and family friendly West Side. Significant in the new superstore is the retailer's increased penetration of the luxury goods market in the form of an expansive bridal registry area, with the focus on crystal and fine china. In contrast to the boisterous, bazaar-like atmosphere that has become the retailer's trademark, the bridal registry cultivates a more low-key feel, the merchandise highlighted on well-spaced tables, much in the manner of top-tier department stores.
ACCESSION #
15005859

 

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