TITLE

Music Technology E-Tail

AUTHOR(S)
Cohen, Adam
PUB. DATE
November 2004
SOURCE
Mix;Nov2004, Vol. 28 Issue 12, p31
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on music technology retailer Sweetwater and its use of the Internet as means to expand the level of support they offer to their clients rather than simply an automated order taker. Expansion of the content-based site to include a full e-commerce section, weekly e-mail newsletters, music technology forums, and technology support database; Evolution of sweetwater.com as a function of customer feedback.
ACCESSION #
15005561

 

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