Music Technology E-Tail

Cohen, Adam
November 2004
Mix;Nov2004, Vol. 28 Issue 12, p31
Focuses on music technology retailer Sweetwater and its use of the Internet as means to expand the level of support they offer to their clients rather than simply an automated order taker. Expansion of the content-based site to include a full e-commerce section, weekly e-mail newsletters, music technology forums, and technology support database; Evolution of sweetwater.com as a function of customer feedback.


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