Raiding the Enemy Camp
- Cable on the table, nets get set. Brunelli, Richard; Burgi, Michael // MediaWeek;5/8/95, Vol. 5 Issue 19, p5
Reports that major advertising agencies have begun making deals in cable television and broadcast networks. Possible increase in broadcast daytime rate; Media buyer's warning of possible overselling.
- Cable ads face slowdown. Tedesco, Richard // Broadcasting & Cable;12/18/2000, Vol. 130 Issue 52, p37
Reports on a slowdown in the market for cable-television and broadcast advertising in the United States. Impact of an economic slowdown in the U.S.; Trickle-down theory of television economics; Impact of the extended presidential elections in the U.S. on broadcasting and cable television.
- CABLE CASHES IN. Cooper, Jim // Adweek Midwest Edition;05/08/2000, Vol. 41 Issue 19, pC6
Focuses on how cable television cable network advertising can compete with broadcast network in the United States. Predictions about the size of the market; Advantages of cable over broadcast network; Discussion on the market of the two media.
- CABLE CASHES IN. Cooper, Jim // Adweek Western Edition;05/08/2000, Vol. 50 Issue 19, pC6
Focuses on the competition between cable advertising and broadcast networks marketplace in the United States. Prediction about the size of the cable market; Cross-media selling strategy of cable companies; Possibility of having simultaneous broadcast and cable upfronts.
- Broadcasters, cable arm for ad battle. Brown, Rich; Flint, Joe // Broadcasting & Cable;7/26/93, Vol. 123 Issue 30, p6
Reports on the marketing battle between broadcast and cable chiefs as reflected in a series of television spots. Customized retransmission spots by multisystem operators (MSO); Stations airing of a National Association of Broadcasters' (NAB) spot questioning the value of cable without broadcast...
- Boom Time in Sin City. Edry, Sharon // Television Week;10/25/2004, Vol. 23 Issue 43, p28
Focuses on the sales of local cable advertising in Las Vegas, Nevada. Factors that contributed to strong market sales; Challenge facing cable television in terms of advertising sales; Business incentives unique in the city.
- P&G tops list of big advertisers. Brown, Rich // Broadcasting & Cable;3/27/95, Vol. 125 Issue 13, p53
Presents results of a 1994 broadcasting and cable advertising survey conducted by the New York-based advertising firm Competitive Media Reporting. Amount spent by Procter & Gamble on broadcast and cable advertising in 1994; Exclusion of Pepsico and Motor Co. from the list.
- Visitor's view. Boone, John; Oakley, David // Adweek Southeast Edition;03/15/99, Vol. 20 Issue 11, p40
Comments on the top American broadcast and cable television commercials in February 1999. Humor in the Snickers ad; Success of the Ikea campaign; Satisfaction at the advertisement of Volkswagen.
- Creative best spots. Lang, Mark // Adweek Southeast Edition;03/15/99, Vol. 20 Issue 11, p34
Presents the best American broadcast and cable television commercials for February 1999. Includes the Milwaukee Admirals; Birds Eye Chicken Voila! meal; CDNow.