TITLE

Cooking Up a Tastier Deal

AUTHOR(S)
Grillo, Jean Bergantini
PUB. DATE
November 2004
SOURCE
Multichannel News;11/8/2004, Vol. 25 Issue 45, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents information on how cable television networks can improve their advertising. Production by Texas Cable News of cooking segments; Difficulty with audience measurement; Issue on inventory constraints.
ACCESSION #
14991342

 

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